What is SEO? And why is it important for your Website?

What is SEO

Online presence has started playing a huge role in the development of your business these days. Building user-friendly and optimized websites is an essential thing that needs to be done with care in order to take your business to the next level.
The properly optimized websites will not only help you in bringing website traffic but also help you in getting much-needed leads for your business.
Here is where the SEO comes into play. Here we are going to discuss what is SEO? and why it is important for your website.

What is SEO?
Simply, SEO is the set of rules that will help you to optimize your website in search engines which helps to improve the search engine page rankings. It is one of the best practices to improve your website quality by making it user-friendly.
It can be done by a set of rules and number of stages and controls in the process of making your website faster and easy to navigate.
And one more important thing is you can’t yield result overnight. SEO is a continuous process which needs consistent efforts and time spending. So you need to be patient and wait for some time in order to yield the desired results.

Why it is important for your websites?
Here is the list of few reasons on why SEO is important for your business.

Increased website traffic:
Higher your website ranks in search engines higher you will get traffic. According to Google analytics, the survey points out that if you rank in the first page of search engine there is 27.5% possibility of getting clicked by users’ every time.
Which means for every 100 searches you will get 27 to 28 visitors for your website which will subsequently increase your website traffic.

Improved visibility:
As mentioned earlier more ranks higher for keyword higher you will get traffic which results in potential customers visiting your site quite often. SEO will help you to improve your visibility which increases your brand credibility among the potential customers.

Credibility and trust:
Websites that are getting top search engine rankings are considered as most trustworthy and credible. In a recent survey points out that 98% of people choose the business whose websites are ranked top of the search results.
Everyone is goggling these days to get relevant information and if your site is ranked top then you will automatically get business from them.

Ensuring quality traffic:
The real beauty of well-developed SEO strategy is that you can able to reach the audience who can be your potential customers in the future.
It is good every time you appear in their searches which increase the credibility as well as trust in your business which will play a key role in making decisions.

It is cost-effective marketing:
It is cost-effective marketing because you are organically making your site ranking on search engines for keywords. Hence you don’t need to spend more money on paid advertising and also you can able to get potential customers for your business.
Appearing constantly on searches for a particular keyword you will automatically brand yourself in online market which can improve your customer base.

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Sumit Malviya | Web developer and Blogger

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