5. Different ways to improve the page load time of your WordPress site

Page loading time is one of the topics to debate when it comes to deriving your SEO strategies. Since 2010 Google has taken website speed into account when going an update.
A slow loading page will automatically hinder your process of getting organic traffic and improves your website traffic.
A one-second delay leads to an 11% drop in page views, a 16% drop in customer satisfaction and a 7% loss in converting your business leads into customers.
A few extra seconds will definitely lead you to a huge loss in audience engagement and business conversions.
So having a fast loading website is not only essential for increasing your visibility but also helps you in increasing the brand reputation and profits.

1. Minimize HTTP requests:

Leading search engine Yahoo figures out that over 80% of the page load’s time spent on downloading the images, styles, and scripts.
This means that more the HTTP requests you need to load, more time it takes for the page to load and retrieve which subsequently increase the page’s load time.
HTTP requests can be decreased by combining the CSS/JS Files and reducing the number of images.
Combining the images will also help you to decrease the HTTP requests which can increase your page load time.

2. Optimize your images:

Images are one of the factors that increase the page loading time. The first step you need to do while optimizing your image is to scale them appropriately.
Most of the webmasters will use huge images and scale them down with CSS. But they are not aware of the fact that the browser will load the full image size.
Scale the images before you going to upload them on your site and this will automatically increase the website loading time for your users.
Compress your images before you use and this will also reduce the image loading time. There are lots of free tools are available online and you can choose the best out of them to compress the image.

Add the below code to your .htaccess file.

3. Browser caching:

Browser caching prevents the user to download the same things each and every time they load your page. Enabling the browser caching will helps the users to save some data on their computers and also it will increase the page loading time.

Add the below code to your .htaccess file for clearing browser cache

4. Enable gzip Compression:

The concept of compression is like reducing your website into a zip file. Compression will automatically decrease your page size which helps in improving the page loading time.
Compression will also reduce the size of HTML and CSS files to 50%-70%.
Implementation of compression will depend on your web server and its settings. Contacting your hosting company will help you in fixing this.

Enable the gzip compression add the below code to your .htaccess file.

5. Optimize your CSS and JS:

Your CSS will load before your website starts loading and hence as long as CSS and JSloads longer the user needs to wait.
Optimizing CSS anf JS will help the user to download faster and load your website in a quick frame of time. CSS and JS minimization also removes the extra files from your code which increases the page loading time.
Online users always demand better online experience so just a second delay will cost you heavily. So follow the above-mentioned ways to improve your page loading time.

Add the below mention complete code to your .htaccess file..

5 Best WordPress Plugin you can use for caching and Boost your page load time.

See the below mention links:

1. WP Fastest Cache
2. W3 Total Cache
3. WP Super Minify
4. WP Smush
5. Autoptimize